PREM Management Drives National Spotlight onto UHNM Charity's Groundbreaking Robotic Surgery
PREM Management has played a pivotal role in securing major national publicity for the UHNM Charity, following a high-profile robotics showcase event hosted at the Royal Stoke Hospital.
The event, produced by PREM, successfully highlighted the integral funding role of the Charity in acquiring state-of-the-art robotic systems, positioning University Hospitals of North Midlands NHS Trust (UHNM) as a national leader in surgical innovation.
The showcase brought together leading surgeons and clinical teams to demonstrate the cutting-edge robotic technology that is transforming patient outcomes at the Trust. Through a series of presentations and live demonstrations, they detailed how charitable funding has been critical in placing UHNM at the forefront of delivering groundbreaking, minimally invasive surgeries.
PREM Management was entrusted with the content and promotion of the event, designing an engaging and media-friendly experience that effectively communicated the complex story of technological advancement and charitable impact. Their efforts ensured the event garnered significant attention from national and regional press, including features on major broadcast networks and in leading publications.
The widespread coverage has shone a light on how charitable donations directly contribute to life-saving and life-changing medical equipment, far beyond what standard NHS funding can provide. The publicity is expected to have a significant positive impact on future fundraising efforts for the charity.
