PREM Management Delivers Spectacular ‘They Thought It Was All Over’ Event at bet365 Stadium

PREM Management, in partnership with Stoke City and main sponsor Alliance, delivered an unforgettable evening at the bet365 Stadium on Thursday, as ‘They Thought It Was All Over’ brought together sporting legends and entertainment for a truly memorable night.

The event was a roaring success, with PREM Management overseeing every aspect, including event management, live production, talent procurement, and show concept. Hosted by broadcaster Jonty Sargeant and former They Think It’s All Over presenter Nick Hancock, the evening featured a star-studded lineup of guests spanning multiple sporting disciplines.

Among those taking centre stage were former British middleweight champion Nathan Heaney, a Stoke-born boxing icon; Olympic rower Joe Clarke, who won gold at the 2016 Rio Games in canoe slalom; and long jumper Jasmin Sawyers, a Commonwealth Games medallist and local sporting hero. Cricket was represented by former England fast bowler Matthew Hoggard, an Ashes-winning legend. Meanwhile, football fans were treated to the presence of the iconic "SAS" duo of Stoke City teams of old—former strikers Simon Sturridge and Mike Sheron, who were a formidable force for the club during their playing days.

The event was a dynamic mix of sporting stories, humour, and audience interaction, keeping attendees engaged throughout the night. With top-tier production values and seamless execution, PREM Management once again demonstrated its expertise in delivering high-quality live experiences.

Jonty Sargeant, Head of Creative at PREM Management and host of the night, said:

"‘They Thought It Was All Over’ at the bet365 Stadium was everything we hoped for and more—an electric night of sporting legends, unforgettable stories, and a crowd that was fully immersed from start to finish. The energy in the room was incredible, and seeing fans, players, and icons all coming together made for a truly special event. This is exactly the kind of experience that brings clubs to life beyond matchdays, and we can’t wait to take it to more venues across the country."

The success of ‘They Thought It Was All Over’ further cements PREM Management’s reputation as a leader in live event production, bringing together major names and creating unique experiences for audiences.

For more information about our event services, contact PREM Management today.