PREM Goes Wild: Launching "36 Hours in the Wild" with First Contestants Announced!

March 3, 2026

Survival of the fittest hits the great outdoors this summer as local business leaders swap boardrooms for the great outdoors.

PREM Management is thrilled to announce the launch of our most exciting and adventurous event yet: 36 Hours in the Wild.

This summer, we are taking a group of brave contestants out of their comfort zones and deep into the wilderness for a true test of mental grit, physical endurance, and survival skills. Forget mobile phones, executive assistants, and central heating, this is raw, real, and completely unscripted.

We are proud to unveil the first two contestants who have accepted the challenge:

Josie Morris MBE - MD, Woolcool
Tom Nadin - Deputy Chief Executive, Staffordshire Chamber of Commerce


Josie and Tom have set the bar high, proving that leadership isn't just about boardroom decisions, it’s about resilience when the elements turn against you.

What to Expect
36 Hours in the Wild isn't just a camping trip. Contestants will face a series of survival-based challenges designed to push them to their limits. From building shelters and foraging for resources to navigating rough terrain, they will need to rely on teamwork and determination to make it through the night.

More Contestants to be Announced
Josie and Tom are just the beginning. We have a host of other local personalities and business leaders waiting in the wings, with more names set to be revealed in the coming weeks. The lineup is shaping up to be an eclectic mix of competitors, and the rivalries are already starting to heat up.

Do You Have What It Takes?
While we have already secured some incredible participants, there is still time for YOU to take part. This is a once-in-a-lifetime opportunity to prove your mettle, challenge yourself, and do it all for a great cause.

If you think you have the survival instinct to last 36 hours in the wild, we want to hear from you. Spaces are limited, and the deadline is approaching fast.

To throw your hat in the ring, email us today at: 
sayhello@premmanagement.co.uk

Surviving for a Cause
While the contest is fierce, the heart of this event lies in charity. Every participant is fundraising to support local communities, with proceeds going to support 30 local charities.

By taking part or sponsoring a contestant, you aren't just watching a survival show, you are helping to provide vital funds to organizations that make a real difference in our region.