In the heart of the ceramics industry, Ceramics UK faced a pivotal moment -charting a course towards Net Zero by 2050. As a beacon of knowledge and influence, the organization aimed to transcend the traditional, often text-heavy reports that have long dominated such discussions. They sought a fresh approach to engage both their members and government officials alike.
Recognising the challenge, Ceramics UK turned to PREM Management, a seasoned partner with a history of delivering bespoke solutions. The task at hand was monumental: creating a document that not only conveyed technical insights but did so in a visually compelling way.
Ceramics UK envisioned a departure from the ordinary - a document that not only informs but captivates. Acknowledging that traditional reports might lose the audience's attention, they collaborated with PREM Management to breathe life into their vision. The goal was clear - present data on the path to Net Zero in an engaging, aesthetically pleasing manner.
The journey began with a meeting to crystallise the document's core objectives. Ceramics UK and PREM Management forged a partnership to outline a narrative, not just a series of data points. Over three months, a framework emerged, ensuring the story flowed seamlessly. The design process unfolded iteratively, with feedback shaping the document's evolution.
The document itself transformed into an interactive experience. Clickable hotspots allowed users to delve deeper into specific areas of interest, providing a dynamic and engaging exploration of the ceramics industry's journey to Net Zero.
Having been in collaboration for years, Ceramics UK's decision to turn to PREM Management was a testament to the trust built between the organisations. The challenge was met with a cost-effective and bespoke solution, aligning with Ceramics UK's unique needs.
The culmination of this partnership is a 16-page interactive document - a testament to the potential of industry collaboration and innovation. Ceramics UK now wields a powerful tool, rallying both the industry and government bodies to propel the ceramics sector towards a Net Zero future by 2050.
In the dynamic landscape of the ceramics industry, Ceramics UK and PREM Management have set a new standard. where information meets inspiration, and the journey to Net Zero becomes a visual narrative.
"Working with Ceramics UK on creating this document to outline how they see the ceramics industry progressing to Net Zero over the years has been a pleasure. Lee and his team are clear and defined in their briefs, and quick to come back with feedback to ensure the process continued to run smoothly. We are looking forward to seeing how Ceramics UK continues to drive change in the industry and use this document as a tool to do so."
Jack Dawson
Digital Content Manager at PREM Management
This new Industry Roadmap is crucial to our work and we’re delighted with the outcome. Such a technically-complex subject needed a short, engaging approach to tell our story … and PREM helped to bring our vision to digital life!"
Lee Brownsword
Associate Director for Industrial & Environmental Policy at Ceramics UK
