UNITED FOR SAFEGUARDING: PREM PRODUCES POWERFUL ‘PLAY SAFE’ VIDEOS FOR EFL CAMPAIGN ACROSS FOUR CLUBS

The initiative saw Stoke City, Port Vale, Crewe Alexandra, and Shrewsbury Town come together to promote best practice in safeguarding and underline the importance of creating a safe and enjoyable environment for all. PREM was entrusted with the creative development and production of the campaign’s central assets, crafting tailored films for each club that resonated with their unique fanbase.

The high-impact videos featured prominent, trusted individuals from each club—including club captains and CEOs; delivering the crucial ‘Play Safe’ messaging with authority and sincerity. These films were strategically broadcast across each club’s official social media platforms and shown on big screens in stadiums on matchdays, ensuring maximum reach among supporters.

The ‘Play Safe’ campaign is a league-wide initiative focused on highlighting the importance of safeguarding within football. By bringing together rival clubs like Stoke City and Port Vale, as well as neighbours Crewe Alexandra and Shrewsbury Town, the campaign powerfully illustrated that when it comes to welfare and protection, the entire football community stands united.

The project required a nuanced approach, maintaining the consistent core message of the EFL while adapting the tone and presentation to fit the identity of each club. PREM’s team managed the entire process, from initial filming at locations across the region to final editing and delivery, ensuring a professional and cohesive campaign for all four clubs.

This work for the ‘Play Safe’ campaign underscores PREM’s versatility and commitment to using its media production capabilities for initiatives that make a positive difference, further solidifying its reputation as a trusted partner not just for entertainment, but for meaningful community engagement.