PREMIUM PARTNERSHIP: PREM Celebrates Launch of New Stoke City Foundation
A new era of community engagement has begun at Stoke City Football Club with the official launch of the Stoke City Foundation, and PREM Management was at the heart of the celebrations, marking a significant milestone in our two-decade-long partnership with the club.
The event, which saw key figures from the football club, local government, and community partners gather at the bet365 Stadium, unveiled the newly branded charitable arm. The foundation represents an ambitious new vision, consolidating the club’s vast community outreach programmes under one powerful, unified identity.
PREM, having supplied premier talent and production support to Stoke City’s community initiatives for 20 years, was delighted to continue this legacy by providing an expert host for the launch event, alongside comprehensive photo and video support to capture the milestone moment.
The new foundation was launched under the inspiring strapline: “Active Communities. Healthier Lives. United by Football.” This mission statement encapsulates a renewed commitment to using the power of the Stoke City badge to deliver positive, lasting change across Staffordshire and Cheshire.
Melissa Matthews, COO for PREM Management commented on the enduring collaboration: “For two decades, we have seen firsthand the incredible work the club’s charity does in our communities. To be a part of this pivotal moment, as they launch the Stoke City Foundation with such a clear and powerful vision, is a privilege. Supplying the talent to host this event and capturing the footage that will tell their story for years to come was a responsibility we were proud to fulfil. It’s more than a service; it’s a partnership we truly believe in.”
The launch event detailed the Foundation’s key pillars, which will focus on areas including:
Education & Employability: Inspiring young people to achieve their potential.
Health & Wellbeing: Tackling health inequalities and promoting active lifestyles for all ages.
Sports Participation: Engaging people in sport and physical activity.
Inclusion & Cohesion: Building stronger, safer, and more integrated communities.
The new branding and strategic direction signal a bold step forward, aiming to deepen the Foundation’s impact and reach. The visuals and content captured by PREM’s team will play a crucial role in rolling out this new brand identity across the club’s digital and physical platforms.
As the Stoke City Foundation embarks on its new journey, PREM Management extends its congratulations and looks forward to continuing a successful partnership that, much like the foundation itself, is united by a passion for football and a commitment to the community.