Alison Hough documentary campaign nominated in UK Content Awards
PREM Management is thrilled to announce that we have been named finalists in the prestigious UK Content Awards for Charity Campaign of the Year. This recognition comes in partnership with UHNM Charity for our impactful documentary campaign, “Alison Hough: Under the Same Sky but in a Whole Different World.”
The nomination celebrates not only the remarkable results achieved through our campaign but also the extensive range of services we provided to bring this powerful story to life. From the initial concept and storyboard development to filming and the grand premiere, PREM Management was deeply involved at every stage of the process.
Our documentary follows the inspiring journey of Alison Hough, shedding light on her experiences and the extraordinary work of her medical team. This compelling narrative was meticulously crafted by our team, ensuring that every detail resonated with the audience.
The campaign's success was marked by a well-attended premiere event, where over 200 guests had the opportunity to view the documentary and participate in an engaging Q&A session with Alison and her surgeons. This event set the stage for our broader marketing and communications strategy.
Following the premiere, our comprehensive marketing and communications plan reached an impressive audience of over 10,000 people. This included securing national media coverage from outlets such as the BBC and various prominent newspapers, ensuring Alison’s story and the vital work of the UHNM Charity received widespread attention.
Steve Buxton, Managing Director of PREM Management, expressed his pride in the campaign’s success and the recognition it has garnered: “We are honoured to be finalists in the UK Content Awards. This nomination is a testament to the hard work and dedication of our team and our close collaboration with UHNM Charity. The story of Alison Hough is a powerful reminder of the impact that can be achieved through effective storytelling and strategic communication. We are grateful for the opportunity to share her journey and support such a worthy cause.”
Lisa Thomson, Director of Communications and Charity at UHNM, also shared her thoughts on the campaign’s impact: “Working with PREM Management on this campaign has been an incredibly rewarding experience. Their expertise and commitment have been instrumental in amplifying Alison’s story and highlighting the exceptional care provided by our medical team. This nomination is a wonderful recognition of the collaborative effort and the positive outcomes we have achieved together.”
As we look forward to the awards ceremony, PREM Management remains dedicated to creating meaningful and impactful campaigns that resonate with audiences and drive positive change. We are proud to stand alongside UHNM Charity in this achievement and continue our mission to deliver excellence in every project we undertake.